FOLLOW THE BALL

JacktheMaker + Lew'LaraTBWA

/ / NISSAN

2017
To show how Nissan’s Intelligent Mobility works we decided to apply it into a football pitch billboard. Tapping into Nissan’s Moving Object Detection Technology we were able to position computer vision cameras to follow the game.

The ball was tracked and the data was transmitted in real time to the LED panels on the sideline, making our car literally follow the ball and being always in the place at the right time. Everyone that was watching the ball, was also looking at our car. Including fans, photographers, and TV cameras.



>> BRASIL


>> AWARDS

1 x Bronze Cannes Lions
 1 x Gold Wave Festival