_WORK

    / / PRODUCT

                Trusty
                The Best Chair
                Follow the Ball
                Isaura // LOLA
                Stronger the Fiber
                Photo Bottle
                Live Fish
                Robots MEO Go

    / / TECHNOLOGY

                Radar of Slowness
                Hacking Machine
                The X-Files: Hi Aliens
                Would you Rather? Machine
                Mission Imposible Machine
                Thinking Machine
                Beer Counter
                Real Beauty
                4k Comercial
                Beer Analyser
                #smarteffect

    / / EVENT

                Smart Bathtub
                Emotional Scanner
                Seesaws
                Live VR 360º

    / / FILM

                Super Desportos

_CONTACTS







FOLLOW THE BALL

JacktheMaker + Lew'LaraTBWA

/ / NISSAN

2017
To show how Nissan’s Intelligent Mobility works we decided to apply it into a football pitch billboard. Tapping into Nissan’s Moving Object Detection Technology we were able to position computer vision cameras to follow the game.

The ball was tracked and the data was transmitted in real time to the LED panels on the sideline, making our car literally follow the ball and being always in the place at the right time. Everyone that was watching the ball, was also looking at our car. Including fans, photographers, and TV cameras.



>> BRASIL


>> AWARDS

1 x Bronze Cannes Lions
 1 x Gold Wave Festival