Love Bravery

JacktheMaker + AKQA São Paulo

/ / Love Bravery

The project was born form a partnership between Jack the Maker, AKQA, Every, Elton John and Lady Gaga. We registered and exposed every tweet using offensive terms such as ‘Slut’, ‘Whore’, ‘Bitch’, etc. We wanted to raise awareness to such a big and frequent problem by transforming a small idea into a global cause, with the help of Love Bravery brand, supported by Elton John and Lady Gaga.