RADAR OS SLOWNESS

JacktheMaker + Leo Burnett

/ / CP - COMBOIOS DE PORTUGAL

2017
Rather than tracking car’s speed, we created and placed a radar in one of the busiest roads around Lisbon, in order to track their slowness at rush hour. The slowest cars tracked by the radar, were rewarded with a free monthly train pass from CP. With this stunt CP wanted to raise awareness about commuting with train being a faster option rather than car.


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