RADAR OS SLOWNESS
JacktheMaker + Leo Burnett
/ / CP - COMBOIOS DE PORTUGAL2017
Rather than tracking car’s speed, we created and placed a radar in one of the busiest roads around Lisbon, in order to track their slowness at rush hour. The slowest cars tracked by the radar, were rewarded with a free monthly train pass from CP. With this stunt CP wanted to raise awareness about commuting with train being a faster option rather than car.