JacktheMaker + BBDO

/ / smart

The #smarteffect was a life stunt that took place in some of the busiest streets of Lisbon. We built two special cars that could unexpectedly shrink in real time creating plenty of room, as the non-smart drivers tried to park in between them.

Making of >>



3 x Bronze Cannes Lions
1 x Silver ADCE Festival

1 x Bronze Eurobest

and other regional awards